our country has about 200 million Internet users

A few days ago the computer world body's "electrical business flourishing? Prosperous issue" - the Internet in 2009, a branch of the computer world, I said:


Ten years ago, we started doing e-commerce, when every time the meeting has been asked: Can clothes sold on the network. Now, clothing is the largest category of online sales in large to what extent? It is said that all month e-commerce website selling clothes, add up to sell more than 300 million.


3 million, for e-commerce, the sound is a very scary number. But in our country, a quarter of the entire apparel category sales of about 280 billion (I just checked about 5 months of total retail sales of clothing have been broken society 100 billion, and the growth rate actually remained at above 20%). So it seems like a large number of e-commerce may put the whole community, looking at the pattern of retail sales, in fact, is a small number. Just less than three thousandths.


This comparison of the figures illustrate three issues.


First, e-commerce selling enough clothes What? I see far worse, than it is now not too many hundred times larger scale.


Second, e-commerce is not just a few sites selling clothes do enough? I would like another number, all enterprises in our country the number of combined number of small business adds up to 42 million, which 99% are SMEs, 42 million homes have about 1 / 3 is a more than 1000 million businesses is a relationship with the clothes: the clothes are either made, or do the matching apparel textile products or services. Moreover, thousands of brands active in this field, we all look to live very good and have their own influence and customer base.


So now the e-commerce website selling clothes, I think the number is still not enough. Very simple example: there are many ground is selling clothing category, have not seen on the network.


Second, clothing where e-commerce opportunities for the future? I think that in the garment itself.


began last 7-8 months, I have been very careful, the domestic garment and textile classes of these ground state enterprises, especially SMEs. I found that they will then have a common characteristic, that is sales overnight eye view into the country from abroad. There are many very good clothing company, the last major source of foreign exchange cash flow, basically rely on exports for a living. 7-8 start last month, foreign orders suddenly gone,after their baby grow into a Shumu, of course they want to look into the domestic sales. May be well known, like in the ground out of a sales channel, and sometimes e-commerce operations than building a system more regressive, more money, more risky, longer.


began ten years ago, if the ground on more than 1,000 stores in the words without question, but if the clothes from the past do not sell in the domestic market, Guo, but Kandao more than 2400 million a quarter of the Shi Chang you then want to come in, how you find accounts with e-commerce operators are more expensive than risk even greater.


However, they see e-commerce point of view, perhaps the same people in e-commerce industry is completely different.


we saw in the past is the "scale": to build a e-commerce sites, goal is for clients as possible and sell as many things, preferably a website can sell the whole world of things the. Facts have proved that indeed there is such a website to do to be successful.


but not the same as SMEs want. They wanted to own a controlled and practical e-commerce system, selling only his own thing. It seems in his eyes, and maybe that is a kind of stores, chain stores, but opened a whole new world, I call it "the first five continents."


For them, the Internet is now a very strong new continent: our country has about 200 million Internet users, of which 30% of people said to have online shopping, in addition to about 600 million mobile phone users, where mobile phone users is said to have close to 30% of people over the Internet, some of which even have spent the money in the mobile network in the. This concept, for people who conducted foreign trade, the equivalent of many foreign purchasing power, GDP in countries with high market. On the ground, go there and open a store or its products, the brand of window, until the establishment of a comprehensive marketing and sales system, the cost will be high.


so they wanted to come show their skills in electronic commerce. 11 years ago when we tell them that in the future if you do not e-commerce, on-business has, when the people hear no problem, they feel far away. Now, more and more people feel that this matter should be immediately started.


6688 inception we only do one thing, that is e-commerce services, we want these companies pulled directly online and let them direct to consumers at the same time do not dry construction site, open Online Shop, operating a very professional e-commerce system of these things. I believe this is the most small and medium enterprises in China such large populations, and their past is a foreign trade as sales of the main drive, and now want to head back to the future development of domestic market as their main motivation. This is a new e-commerce opportunities.


how e-commerce for the next decade, rapid expansion, I think, to keep the most important innovation. E-speaking with 10 years of history, seems to be old, but in fact are young, every day can solve a new problem. The direction of innovation may be many, but certainly can not afford to have a direction is missing, is the diversification.


The first is the diversification of commodities. Every day was like: what are the hottest selling, do the best vertical sites. Although this is a good question, but you do not see what other people do fire you do. To be honest, if you are particularly familiar with a particular product, now do, and may be the next hot spots you. Just said there are 100 times the space for clothing, but clothing in the proportion of the total social retail sales, but about 10%. Therefore, the retail market, compared with the whole community together, or too narrow category of e-commerce, there are 99% of the area is not doing well.


second is the diversification of service delivery, detailed oriented. For example, many people stressed how fast their delivery, how all-weather. In fact, I do not think that can deliver 24 hours a day is a good idea for everyone, we must segment. For example: Most Japanese do not like you have the goods delivered to home, I believe there are some people in China have such a lifestyle. For these people, maybe they like you better have the goods sent to their cell convenience store, he was in that store delivery, pay. I believe more and more people want this type of innovative way: not as quickly as possible, it is likely "just" the best.


third is the diversity of marketing. Never equal to the network e-commerce business, the future of electronic commerce on the Internet instead of getting lower and lower dependence may be. The future in 2012, the mobile business e-commerce could have caused the rise of radical earth-shaking changes. Therefore, to expand e-commerce practitioners, must not with China Telecom past studies, together with the fixed die. This is certainly a serious mistake in the future, we must move up.